Articles
Creativity: Another Advantage of Our Pedagogy
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” – Steve Jobs I love the quote above as it assimilates a dream
Articles
MarTech Experience a Sizeable Advantage When Teaching with The Social Media Magnet
Over the last few weeks, we have been discussing The Social Media Magnet pedagogy with our online text and live practicum verses teaching with hard bound textbooks or simulations that mimic paid marketing processes. One of the most important components of this live practicum is the opportunity for students to
Articles
Most Trusted Brands of 2020
In a recent report on the state of brand trust called “Distrust in America is High, but Brands Continue to Command Confidence”, which you can view here, it has been discovered that most Americans give individual brands the benefit of the doubt. This comes with the data that over 70%
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Diageo: Marketing Spend Is No Longer First To Be Cut
In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with