Live Campaign Girl

Live Campaign for Business & Non-Profits

Developed with a proven track record of success with businesses in diverse industries, our approach combines proven principles and strategies to grow businesses and organizations. Hundreds of companies have benefited from our approach.

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Live, Online and in Realtime

The Social Media Magnet is not built on a simulation model.  It uses real world tools and social media platforms. It guides you through the process of building a live website or streamlining an existing site, and teaches you how to engage actual audiences online in real-time social media platforms.

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Adopt The Social Media Magnet at your University

Contact us to find out how to get The Social Media Magnet courseware added to your university. The course includes the pedagogy, SMM Theory, syllabus, professor aids, automatic grading model and classroom presentation resources.

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What is The Social Media Magnet?
The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design.  The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not in a simulated environment.  It has taken many years to build this theory, teaching model, pedagogy, and online delivery system, but through many sections of classes and assignments, we have found that the best way to teach digital marketing is through a live practicum.  This practicum will allow students to create their own social media campaign complete with a fully functional website, social media acquisition channels, and an email retention program.  Not only do we use this method with students, but with many clients as well.  This is exactly how we consult in the real world, and we are bringing all of this methodology to students in a single semester.  They will learn valuable skills for the digital marketplace, including:

  • How to build a WordPress website (the value here alone is worth thousands of dollars in consulting),
  • How to create and plan a message matrix and a 90-day rolling editorial calendar,
  • How to properly schedule content through management tools like Hootsuite or CoSchedule,
  • How to blog curated and created content,
  • How to monitor and audit digital analytics (like Google Analytics and Facebook Insights), and
  • How to run email campaigns to produce consumer retention, loyalty, and advocacy.

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What’s the Absolute Best Part of the Whole Practicum?

Students get to keep ALL of their created assets at the end of the semester.  That’s right, students get to keep the entire project, live and online.  At the end of the semester, we transfer all of the rights and assets completely over to them.  Students can kickstart this project into whatever they dream.

Live Campaign

Build your Company or Non-Profit with an organic content campaign.  You can use the same strategies, tools and program that has guided countless companies to growth and is taught at major Universities. Click the Buy Now to start building your Brand today!

Executive Education

If you have a relationship with one of our Certified Professors, you may use the Social Media Magnet along with their guidance. You will earn a Certification for the Social Media Magnet for completion, however CE credits (if applicable) will come from the University.  Click the Buy Now button to get started.

University Students

If your professor is using The Social Media Magnet in your course this semester, then you can get started right here.  Click the Buy Now button to begin your journey.

News & Updates

News

Paper Presentation at AMTP in San Destin FL

Our working paper, “The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory” has been accepted for presentation at the Association for Marketing Theory and Practice Conference in San Destin, FL.  We will be presenting in Session 9.2 on Saturday from 9:00-10:15am.  Below is the
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Composing Emails by the 2+2+2 Rule

In our curriculum, we discuss composing emails by the 2+2+2 Rule. If you are unfamiliar with this principle, this suggests that your audience will determine to read an email in less than six seconds.  The reader will take two seconds to scan from whom the email was sent, two seconds
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Commit and Receive Access to Our Full Professor Library of Resources

Professors – Below are screen shots from our Professor Library, which is our one-stop shop for all of the instructor’s resources that you will need for teaching The Social Media Magnet.  Just like on the student side of our courseware, the Professor Library contains a Table of Contents (demonstrated below)
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Doug the Pug Super Bowl Celebrity ‘Mmus Pizza with Sabra

Doug the Pug, Super Bowl Celebrity, is now an international sensation.  Our heart is bursting with pride.  Did you see our very own Doug the Pug in the 2020 Sabra Superbowl Commercial? Doug likes to ‘Mmus Pizza!  We followers of Doug could have guessed that was coming!  In our Social