Live Campaign Girl

Live Campaign for Business & Non-Profits

Developed with a proven track record of success with businesses in diverse industries, our approach combines proven principles and strategies to grow businesses and organizations. Hundreds of companies have benefited from our approach.

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Live, Online and in Realtime

The Social Media Magnet is not built on a simulation model.  It uses real world tools and social media platforms. It guides you through the process of building a live website or streamlining an existing site, and teaches you how to engage actual audiences online in real-time social media platforms.

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Adopt The Social Media Magnet at your University

Contact us to find out how to get The Social Media Magnet courseware added to your university. The course includes the pedagogy, SMM Theory, syllabus, professor aids, automatic grading model and classroom presentation resources.

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What is The Social Media Magnet?
The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design.  The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not in a simulated environment.  It has taken many years to build this theory, teaching model, pedagogy, and online delivery system, but through many sections of classes and assignments, we have found that the best way to teach digital marketing is through a live practicum.  This practicum will allow students to create their own social media campaign complete with a fully functional website, social media acquisition channels, and an email retention program.  Not only do we use this method with students, but with many clients as well.  This is exactly how we consult in the real world, and we are bringing all of this methodology to students in a single semester.  They will learn valuable skills for the digital marketplace, including:

  • How to build a WordPress website (the value here alone is worth thousands of dollars in consulting),
  • How to create and plan a message matrix and a 90-day rolling editorial calendar,
  • How to properly schedule content through management tools like Hootsuite or CoSchedule,
  • How to blog curated and created content,
  • How to monitor and audit digital analytics (like Google Analytics and Facebook Insights), and
  • How to run email campaigns to produce consumer retention, loyalty, and advocacy.

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What’s the Absolute Best Part of the Whole Practicum?

Students get to keep ALL of their created assets at the end of the semester.  That’s right, students get to keep the entire project, live and online.  At the end of the semester, we transfer all of the rights and assets completely over to them.  Students can kickstart this project into whatever they dream.

Live Campaign

Build your Company or Non-Profit with an organic content campaign.  You can use the same strategies, tools and program that has guided countless companies to growth and is taught at major Universities. Click the Buy Now to start building your Brand today!

Executive Education

If you have a relationship with one of our Certified Professors, you may use the Social Media Magnet along with their guidance. You will earn a Certification for the Social Media Magnet for completion, however CE credits (if applicable) will come from the University.  Click the Buy Now button to get started.

University Students

If your professor is using The Social Media Magnet in your course this semester, then you can get started right here.  Click the Buy Now button to begin your journey.

News & Updates

Student Stories

Student Story: Victoria Shields

“I wanted to take a real course in social media marketing, because I was certain there had to be more to it all than just matching an eye-catching photo with a clever caption or buying Facebook ads. I wanted to develop hard skills in social media marketing to give myself
Student Stories

Student Story: Squillustrate’s Suzanna Stapler

“Squillustrate is an illustration and branding business specializing in creating artwork to help people with great ideas express their vision. Suzanna founded the company back in 2016, pursuing it full-time since graduating college in May 2018.  My senior year of college, I got the chance to take Dr. Huggins’ Social
Careers

Careers: Digital-Social Media Specialist

  Digital/Social Media Specialist Summary: American Health Companies (AHC) is a rapidly growing multi-faceted company, specializing in providing services for seniors. We are seeking a high-energy, self-starting Digital/Social Media Specialist to join our team. You will work directly with the Director of Marketing to develop social and digital media strategies
Articles

Preparing for a New Pathway into Marketing- Apprenticeships

According to a recent MarketingWeek article, apprenticeships are arising as a new potential pathway to enter into the marketing world. The article, which can be viewed here, mentions several high profile brands that are offering marketing apprenticeships such as Vodafone and Unilever. These apprenticeships are an opportunity for people to