Live Campaign Girl

Live Campaign for Business & Non-Profits

Developed with a proven track record of success with businesses in diverse industries, our approach combines proven principles and strategies to grow businesses and organizations. Hundreds of companies have benefited from our approach.

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Live, Online and in Realtime

The Social Media Magnet is not built on a simulation model.  It uses real world tools and social media platforms. It guides you through the process of building a live website or streamlining an existing site, and teaches you how to engage actual audiences online in real-time social media platforms.

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Adopt The Social Media Magnet at your University

Contact us to find out how to get The Social Media Magnet courseware added to your university. The course includes the pedagogy, SMM Theory, syllabus, professor aids, automatic grading model and classroom presentation resources.

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What is The Social Media Magnet?
The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design.  The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not in a simulated environment.  It has taken many years to build this theory, teaching model, pedagogy, and online delivery system, but through many sections of classes and assignments, we have found that the best way to teach digital marketing is through a live practicum.  This practicum will allow students to create their own social media campaign complete with a fully functional website, social media acquisition channels, and an email retention program.  Not only do we use this method with students, but with many clients as well.  This is exactly how we consult in the real world, and we are bringing all of this methodology to students in a single semester.  They will learn valuable skills for the digital marketplace, including:

  • How to build a WordPress website (the value here alone is worth thousands of dollars in consulting),
  • How to create and plan a message matrix and a 90-day rolling editorial calendar,
  • How to properly schedule content through management tools like Hootsuite or CoSchedule,
  • How to blog curated and created content,
  • How to monitor and audit digital analytics (like Google Analytics and Facebook Insights), and
  • How to run email campaigns to produce consumer retention, loyalty, and advocacy.

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What’s the Absolute Best Part of the Whole Practicum?

Students get to keep ALL of their created assets at the end of the semester.  That’s right, students get to keep the entire project, live and online.  At the end of the semester, we transfer all of the rights and assets completely over to them.  Students can kickstart this project into whatever they dream.

Live Campaign

Build your Company or Non-Profit with an organic content campaign.  You can use the same strategies, tools and program that has guided countless companies to growth and is taught at major Universities. Click the Buy Now to start building your Brand today!

Executive Education

If you have a relationship with one of our Certified Professors, you may use the Social Media Magnet along with their guidance. You will earn a Certification for the Social Media Magnet for completion, however CE credits (if applicable) will come from the University.  Click the Buy Now button to get started.

University Students

If your professor is using The Social Media Magnet in your course this semester, then you can get started right here.  Click the Buy Now button to begin your journey.

News & Updates

Articles

Consistent Brand Voice Proves Successful in Staying Strong Amidst Pandemic

While many businesses have taken a hit due to the COVID-19 pandemic, some have been able to take a hold of the situation and actually use it to their advantage. Popular British fast fashion brand, Boohoo, has been able to do this by simply staying true to their brand voice.
Careers

Careers: Remote SEO Specialist

Students who have completed The Social Media Magnet are candidates for jobs like this one from Whitecap SEO. Whitecap SEO is looking for a part-time Technical SEO Specialist to join our remote team. We’re looking for an experienced ecommerce SEO that can: Use analytics data to solve problems such as
Student Stories

Student Story: Kat O’Neill

It is critical for new marketing graduates to have an understanding of the ever-evolving social media landscape. The Social Media Magnet allows students to not only learn about modern digital marketing but also to put their knowledge into practice. The functionality and practicality of this platform makes it truly unique. Learning
Careers

Careers: Remote Marketing Specialist ($60-$70K/yr)

About boclips boclips uses the power of video to educate, enlighten, and inspire learners of all ages. We offer the world’s largest library of educational video from renowned media brands on a single platform, giving educators and courseware creators an easier way to find expertly sourced and curated content. We’re