Learn The Social Media Magnet Principles and Theory

Developed with a proven track record of teaching students to apply real world principles and strategies. Hundreds of students, graduate and undergraduate, have successfully completed this university course.

Learn More

Live, Online and in Realtime

The Social Media Magnet is not built on a simulation model.  It uses real world tools and social media platforms. It guides you through the process of building a live website and teaches how to engage actual audiences online in real time social media platforms.

Get Started

Adopt The Social Media Magnet at your University

Contact us to find out how to get The Social Media Magnet course added to your university. The course includes the pedagogy, syllabus, professor aids, grading model and classroom presentation resources.

Contact Us

What is The Social Media Magnet?
The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design.  The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not in a simulated environment.  It has taken many years to build this theory, teaching model, pedagogy, and online delivery system, but through many sections of classes and assignments, we have found that the best way to teach digital marketing is through a live practicum.  This practicum will allow students to create their own social media campaign complete with a fully functional website, social media acquisition channels, and an email retention program.  Not only do we use this method with students, but with many clients as well.  This is exactly how we consult in the real world, and we are bringing all of this methodology to students in a single semester.  They will learn valuable skills for the digital marketplace, including:

  • How to build a WordPress website (the value here alone is worth thousands of dollars in consulting),
  • How to create and plan a message matrix and a 90-day rolling editorial calendar,
  • How to properly schedule content through management tools like Hootsuite or CoSchedule,
  • How to blog curated and created content,
  • How to monitor and audit digital analytics (like Google Analytics and Facebook Insights), and
  • How to run email campaigns to produce consumer retention, loyalty, and advocacy.
smm-class-home-4

What's the Absolute Best Part of the Whole Practicum?

Students get to keep ALL of their created assets at the end of the semester.  That's right, students get to keep the entire project, live and online.  At the end of the semester, we transfer all of the rights and assets completely over to them.  Students can kickstart this project into whatever they dream.

College Students

If your professor is using The Social Media Magnet in your course this semester, then you can get started right here.  Click the Buy Now button to begin your journey.