What is The Social Media Magnet?
The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design. The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not in a simulated environment. It has taken many years to build this theory, teaching model, pedagogy, and online delivery system, but through many sections of classes and assignments, we have found that the best way to teach digital marketing is through a live practicum. This practicum will allow students to create their own social media campaign complete with a fully functional website, social media acquisition channels, and an email retention program. Not only do we use this method with students, but with many clients as well. This is exactly how we consult in the real world, and we are bringing all of this methodology to students in a single semester. They will learn valuable skills for the digital marketplace, including:
- How to build a WordPress website (the value here alone is worth thousands of dollars in consulting),
- How to create and plan a message matrix and a 90-day rolling editorial calendar,
- How to properly schedule content through management tools like Hootsuite or CoSchedule,
- How to blog curated and created content,
- How to monitor and audit digital analytics (like Google Analytics and Facebook Insights), and
- How to run email campaigns to produce consumer retention, loyalty, and advocacy.
What's the Absolute Best Part of the Whole Practicum?
Students get to keep ALL of their created assets at the end of the semester. That's right, students get to keep the entire project, live and online. At the end of the semester, we transfer all of the rights and assets completely over to them. Students can kickstart this project into whatever they dream.
If your professor is using The Social Media Magnet in your course this semester, then you can get started right here. Click the Buy Now button to begin your journey.
If you have a relationship with one of our Certified Professors, you may use the Social Media Magnet along with their guidance. You will earn a Certification for the Social Media Magnet for completion, however CE credits (if applicable) will come from the University. Click the Buy Now button to get started.
Build your Company or Non-Profit with an organic content campaign. You can use the same strategies, tools and program that has guided countless companies to growth and is taught at major Universities. Click the Buy Now to start building your Brand today!