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3.0 Student Website Testing

What needs to be done to prepare the Student Website for testing? Main Website: Go to Wp-Admin > Users > Edit User. Assign University, Professor, Semester, Year, Class Section # & click the “Update User” button. From Wp-Admin > Users > Edit User generate the Access Token & update it
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Website Analytics Access Token – Student and Professor Instructions

Website Analytics Access Token and Student and Professor Instructions SMM Go to https://socialmediamagnet.net/member-profile/ > Class Info Section Make sure URL is added to Regenerate Access Token and Copy from window UPDATE as prompted – This MUST be saved prior to Adding to the Student Website Student Website Install westgate-analytics plugin
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Most Trusted Brands of 2020

In a recent report on the state of brand trust called “Distrust in America is High, but Brands Continue to Command Confidence”, which you can view here, it has been discovered that most Americans give individual brands the benefit of the doubt. This comes with the data that over 70%
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Drive Your Brand With Strategic Messaging- Video

Recently, one of our co-authors Elliott Cunningham was interviewed via webcast by certified Blue Ocean Strategist, Sherman G. Mohr (INSEAD Blue Ocean Strategy Institute). Together they discussed the power of driving a company’s brand through strategic messaging using the methods of Blue Ocean Strategy and the Social Media Magnet. Watch
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Preparing for a New Pathway into Marketing- Apprenticeships

According to a recent MarketingWeek article, apprenticeships are arising as a new potential pathway to enter into the marketing world. The article, which can be viewed here, mentions several high profile brands that are offering marketing apprenticeships such as Vodafone and Unilever. These apprenticeships are an opportunity for people to
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Website Analytics Create Weekly Post Secret Key

Here is the secret key and process: 1. Log in to the site Student Website 2. Update the plugin to latest version 3. Click on Analytics > Settings > Create weekly post tab 4. Input the secret key: 6BKoCI8dsj 5. Click the create button
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Add New Professor & Live Campaign Leader

Developer Comments: On the Front End > Professor Analytics, University & Professor will be visible once it is assigned to any professor. E.g. if we assign “Live Campaign” university & “Elliott Cunningham” from wp-admin to “Test Professor” then only it will be visible to Professor Analytics otherwise it will not
Student Stories

SMM Certification Lands New Internship for Alyson Skelton

Alyson Skelton is a student at Belmont University and earned her SMM Certification at the end of the fall 2019 semester.  Alyson’s website, Simply Sustainable Life, promotes sustainable change.  She states, “[It] is an online destination for anyone looking to live more intentionally & responsibly. This is a place where
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Tata Nano- Blue Ocean Fail

Blue ocean strategy is a marketing strategy that focuses on creating an uncontested market space to thrive in, a wide-open blue ocean, instead of trying to compete in an existing market space where the market is crowded with cutthroat competition, a bloody red ocean. In a blue ocean, new demand