Paper Presentation at AMTP in San Destin FL

Our working paper, “The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory” has been accepted for presentation at the Association for Marketing Theory and Practice Conference in San Destin, FL.  We will be presenting in Session 9.2 on Saturday from 9:00-10:15am.  Below is the

Composing Emails by the 2+2+2 Rule

In our curriculum, we discuss composing emails by the 2+2+2 Rule. If you are unfamiliar with this principle, this suggests that your audience will determine to read an email in less than six seconds.  The reader will take two seconds to scan from whom the email was sent, two seconds

Commit and Receive Access to Our Full Professor Library of Resources

Professors – Below are screen shots from our Professor Library, which is our one-stop shop for all of the instructor’s resources that you will need for teaching The Social Media Magnet.  Just like on the student side of our courseware, the Professor Library contains a Table of Contents (demonstrated below)

Doug the Pug Super Bowl Celebrity ‘Mmus Pizza with Sabra

Doug the Pug, Super Bowl Celebrity, is now an international sensation.  Our heart is bursting with pride.  Did you see our very own Doug the Pug in the 2020 Sabra Superbowl Commercial? Doug likes to ‘Mmus Pizza!  We followers of Doug could have guessed that was coming!  In our Social

Two Ways to Post to Facebook

Social Media Magnet Students and Professionals – Did you know that there are two different ways that you can post to Facebook? Both ways are exemplified and discussed in our resources blog this week. Example #1:  Posting the URL Permalink in Your Facebook Post In the first example above on

How to Blog the SMM Way

This blog is for our current SMM students to explain the proper procedures for posting a blog the Social Media Magnet way.  This should help you get the most out of your blogs and social media posts as you direct traffic from the social channels back to your website, as
Professor Story

Tulay Girard Reviews the SMM Practicum

Dr. Tulay Girard has been teaching at Penn State Altoona since August 2004. She has taught Consumer Behavior, Marketing Research, Principles of Marketing, Intermediate Social Media Marketing, Advanced Social Media Marketing, Brand Management, Contemporary American Marketing, Internet Marketing, Marketing Strategy, Entrepreneurial Marketing, Leadership and Motivation, Data Analytics, and supervised research
Student Stories

SMM Certification Lands New Internship for Alyson Skelton

Alyson Skelton is a student at Belmont University and earned her SMM Certification at the end of this fall semester.  Alyson’s website, Simply Sustainable Life, promotes sustainable change.  She states, “[It] is an online destination for anyone looking to live more intentionally & responsibly. This is a place where any

Certification Day Honors New Certified Social Media Magnets

Over the past few weeks, many schools around the country have celebrated Certification Day with their marketing and communication students.  Students earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively