In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with
Econsultancy.com is a site that we follow on a regular basis to get up-to-date digital marketing stats and news. We thought this week’s post was especially interesting. Takeaways from the article include: The number one challenge for UX teams in the product development process is including research. Friends and family
Fellow professors, I thought I would share one of the itemized assessments in my course evaluations from this previous semester. The question above rated a perfect score on my evaluations. In this class, I scored a 6 out of 6 on this question. That is, all of the examples and
Monday, April 22nd was Certification Day for my spring semester class of social media marketing students. They all earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles. It’s a great way to end the semester. They collectively did a great
Within the last two weeks, McDonald’s has announced the purchase of a big data startup company out of Tel Aviv called Dynamic Yield. The company boasts of providing retailers with algorithmically driven “decision logic” technology that is the next evolution in artificial intelligence. It uses millions of data points to
The Association for Marketing Theory and Practice (AMTP) had their annual conference this past week in Charleston, South Carolina. For many years now, Elliott Cunningham and I have been working on our textbook and series of academic works around our theory called The Social Media Magnet. After completing the full
We have just found out that we will be presenting our paper entitled “The Social Media Magnet: A New Paradigm in Inbound Marketing Instruction” at the Association for Marketing Theory and Practice (AMTP) in Charleston, South Carolina on Thursday, March 21st at 8am. It will be held in the Windsor
If you have never heard of Interbrand, they publish a yearly report that identifies the world’s 100 most valuable brands. To develop the report, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service The role the brand plays in
In his blog on Design Thinking, Lean Startup, and an Agile approach to development, Nicolo Mantini uses the Gartner model to support the idea that combining these three approaches is the key to the success of startups. In his opinion, entrepreneurs should empathize, define, and ideate through design thinking in