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Paper Presentation at AMTP in San Destin FL

Our working paper, “The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory” has been accepted for presentation at the Association for Marketing Theory and Practice Conference in San Destin, FL.  We will be presenting in Session 9.2 on Saturday from 9:00-10:15am.  Below is the
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Doug the Pug Super Bowl Celebrity ‘Mmus Pizza with Sabra

Doug the Pug, Super Bowl Celebrity, is now an international sensation.  Our heart is bursting with pride.  Did you see our very own Doug the Pug in the 2020 Sabra Superbowl Commercial? Doug likes to ‘Mmus Pizza!  We followers of Doug could have guessed that was coming!  In our Social
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Certification Day Honors New Certified Social Media Magnets

Over the past few weeks, many schools around the country have celebrated Certification Day with their marketing and communication students.  Students earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively
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Diageo: Marketing Spend Is No Longer First To Be Cut

In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams.  Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with
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Best Digital Marketing Stats the Week of October 6th 2019

Econsultancy.com is a site that we follow on a regular basis to get up-to-date digital marketing stats and news.  We thought this week’s post was especially interesting.  Takeaways from the article include: The number one challenge for UX teams in the product development process is including research. Friends and family
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Brand Trust in a Surveillance Economy

A June article on Fast Company entitled “I left the Ad Industry Because Our Use of Data Tracking Terrified Me” by Richard Stokes raises an interesting question about Brand Trust in the surveillance economy. Here at The Social Media Magnet, trust is one of the four pillars of
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Social Media Magnet Courseware Rates a Perfect Score

Fellow professors, I thought I would share one of the itemized assessments in my course evaluations from this previous semester.  The question above rated a perfect score on my evaluations. In this class, I scored a 6 out of 6 on this question.  That is, all of the examples and
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Social Media Magnet Certification Day

Monday, April 22nd was Certification Day for my spring semester class of social media marketing students.  They all earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively did a great
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Announcing Our Social Media Magnet Certification Program for College Students

CERTIFICATION ANNOUNCEMENT:  To Our Current Professors, we have commenced our new Social Media Magnet Certification Program for students of excellence who have completed our courseware and your class. From this point forward, students of excellence who have completed The Social Media Magnet course will be rewarded for their efforts.  We
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