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7 Year Old YouTube Top Earner Makes $22M

The impact of social media is sometimes mind-boggling.  Don’t we wish we could all just play with toys and make $22 million dollars.  The top earner on YouTube in 2018 was a 7-year-old boy named Ryan. Ryan, of Ryan’s ToysReview, has over 17.5 million subscribers. With a weekly video of
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A Course Adaptable for Pandemic Teaching

Will COVID-19 force our classrooms to stay deserted in the fall? As the novel coronavirus pandemic continues to wage war on our world as everyone tries to gain a sense of new normalcy, one question weighs enormously on college students, professors, and universities alike- what does this mean for the
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Announcing Our Social Media Magnet Certification Program for College Students

SOCIAL MEDIA MAGNET CERTIFICATION:  Around this time last year, we were able to commence our Social Media Magnet Certification Program for students of excellence who have completed our courseware and your class. This allows students of excellence who have completed The Social Media Magnet course to be rewarded for their
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New Student Price for Fall 2020

The Social Media Magnet has experienced great success over the past several years as we have grown. While we continue to amplify our growth and success, we are excited to be able to offer students not only a better value, but also a better price. Beginning for the fall 2020
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The Ethical Responsibility for 2019: Mindfulness and Focus

“In 2019, I believe design needs to be the answer to that escape. We need to take a hard look in the mirror and hold ourselves accountable to the unintended consequences of rapid innovation. Do we need 1 million new apps a year? Do we need to design for constant
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The Social Media Magnet: What skills do students learn?

The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design.  The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not
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Paper Presentation at AMTP in San Destin FL

Our working paper, “The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory” has been accepted for presentation at the Association for Marketing Theory and Practice Conference in San Destin, FL.  We will be presenting in Session 9.2 on Saturday from 9:00-10:15am.  Below is the
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Doug the Pug Super Bowl Celebrity ‘Mmus Pizza with Sabra

Doug the Pug, Super Bowl Celebrity, is now an international sensation.  Our heart is bursting with pride.  Did you see our very own Doug the Pug in the 2020 Sabra Superbowl Commercial? Doug likes to ‘Mmus Pizza!  We followers of Doug could have guessed that was coming!  In our Social
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Certification Day Honors New Certified Social Media Magnets

Over the past few weeks, many schools around the country have celebrated Certification Day with their marketing and communication students.  Students earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively
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