Student Projects

Student Practicum: Facebook Groups Put Abby and Einstein on Top

Abby Menear was a student in my Fall 2018 Social Media Marketing class. Upon entering the class, Abby was very excited about the practicum assignment for the class.  She had been wanting to start a blog about her new puppy einstein, but couldn’t find the time or motivation to get
Student Projects

Student Practicum: Kate Collected

  “Coming into this course, I thought I had a good basis of understanding as to how audiences and people interact on social media. Turns out I didn’t. I knew how my immediate circle interacted with blogs and content through social, but we were not the norm. I knew I
Student Projects

Student Practicum: Your College Cookbook

  I am a senior college athlete, running for our cross country team at Belmont University.  Because I love and required to live healthy, for my social media campaign, I decided to blog on the topic of cooking for college students. I named the site “Your College Cookbook.” When entering this
Student Projects

Student Practicum: The Charitable Connection

Last summer, Chase Ballard interned at a local health insurance brokerage. Their marketing team was divided into two divisions; inbound and outbound. Chase was a sales rep, so he was on the outbound team. But deep down, he was always very interested in what the inbound team was doing. They
Student Projects

Student Practicum: RainsorShine

For her project, Madeline created a lifestyle blog named Rains or Shine.  It included her favorite recipes, wellness tips, and fashion style.  In her final report, students are required to create a SWOT analysis, self-analyzing what their internal strengths and weaknesses were, along with providing what they could see as
Student Projects

The Chosen Girl: Great Content Drives Pageviews

When Tailah began her experience with The Social Media Magnet, she had a tumblr blog but in her mind she always wanted more.  She had the dream of building a fully functional website, to create a brand, and she wanted it to be aesthetically beautiful.  When she signed up for
Student Projects

Simple But Good: It’s All About the Photos

These are the top three most popular blog posts, and as you can see, my audience loved carbs! The first recipe I ever posted (guacamole) was the most successful of all, and is my 3rd most visited page on my site (next to the home page and my email sign-up
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Student Projects

Tips from Christian Zervos: 1M Instagram Followers and Counting

Across a number of Instagram accounts, Christian has tallied more than one million Instagram followers.  Having success in this area before class allowed him to help his group and other students in the class learn how to use Instagram more successfully with their projects.  In his final report, Christian provided
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