Articles
JME Highlights Current Lack of Digital Marketing Education
In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs. Their findings are quite mind-boggling. Even though digital disruption is almost two decades old now (Facebook launched on
Student Stories
SMM Certification Lands New Internship for Alyson Skelton
Alyson Skelton is a student at Belmont University and earned her SMM Certification at the end of the fall 2019 semester. Alyson’s website, Simply Sustainable Life, promotes sustainable change. She states, “[It] is an online destination for anyone looking to live more intentionally & responsibly. This is a place where
Student Stories
How I Made the Digital Transformation During the Pandemic- A Student’s Perspective
This past semester I finished up my junior year of college in a way I never could have expected, and it wasn’t just unexpected for me, but for all students and professors alike. When I found out that I would not be coming back to my college campus after spring
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Gain Access to Webinar with Free Professor Preview
The webinar you gain access to as a Professor in Preview. The Social Media Magnet is a full curriculum, courseware, and practicum package that allows professors to teach social media marketing to their students for free, at a cost lower than an average textbook for students. As a Social Media