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Student Projects

Student Practicum: Kids in Kenya

Emily Whitcomb was a student in my Fall 2019 Social Media Marketing class at Belmont University.  In this class, we use The Social Media Magnet courseware.  As part of the class courseware, students are required to complete a practicum that includes the process of setting up your own website, creating
Student Stories

Student Story: Brook Swiger

“I took Belmont’s Social Media Marketing course as a non-traditional student. I was placed in a position as the social media manager at my place of work and prior to that new position, I had no experience with more than a few personal social media accounts. I had no idea
Student Projects

Student Project: Andrea’s Adventures

The following blog is excerpts from Andrea’s final report that speak to her practicum experience while she was taking The Social Media Magnet course at Belmont University in the Fall of 2018. “The first expectation or thing that I wanted to learn from this class was to learn more about
Articles

Brand Trust in a Surveillance Economy

A June 2019 article on Fast Company entitled “I left the Ad Industry Because Our Use of Data Tracking Terrified Me” by Richard Stokes raises an interesting question about Brand Trust in the surveillance economy. Here at The Social Media Magnet, trust is one of the four pillars of creating