Two documentaries were released in January of 2019 about the infamous Fyre Festival held on the Bahama Island of Great Exuma in 2017. If you haven’t heard about how this festival became the largest fail in music festival history, then by all means read the Wiki here. These documentaries, Fyre
The Social Media Magnet not only let me participate in the most innovative project of my college career, but it has equipped me with a wealth of knowledge about digital marketing in the current business landscape. Having the ability to learn about the hub and spoke model, and then implement
The below job posting is from when PricewaterhouseCoopers was looking for a Web and Social Media Engagement Analytics Manager. Even though the job posting calls for 4-5 years of experience, students who have completed The Social Media Magnet courseware and practicum would do very well at this job in the
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Social Media Magnet Students and Professionals – Did you know that there are two different ways that you can post to Facebook? Both ways are exemplified and discussed in our resources blog this week. Example #1: Posting the URL Permalink in Your Facebook Post In the first example above on
Suzanna Stapler is a former student of mine. She took my Social Media Marketing course in the Fall of 2017, and graduated from Belmont University in May of 2019. Suzanna was gracious enough to share a little of her success story with us. In her previous blog, she spoke about
Amber Bear was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here. Below is information from Amber’s Final Report that outlines her success with her topic on Instagram and tracking that success through Google Analytics. Amber’s experience
In the live practicum aspect of the Social Media Magnet curriculum, students learn the process of developing email lists and sending out weekly emails with our 2+2+2 rule. We incorporate this into the practicum because we believe it is a vital marketing skill as it allows our students the chance
In 2013, due to personal family reasons, I left my current university where I was an assistant professor to start a new adventure at another university more than 10 hours away from where I resided. I was leaving a university that I had grown very fond of and leaving a
When Brendan Marz enrolled in Social Media Marketing, he wasn’t quite sure what he was getting himself into for the semester. This was one of the only classes that fit his heavily laden Music Business schedule. He figured that he would come into class and listen to a professor lecture