Student Projects
Student Practicum: Mo Designs by Morgan Stevenson
Yesterday, Morgan told us about her recent interview experience when interviewers asked her about her SMM Certification. Feel free to click here to read more about the impact she feels The Social Media Magnet is having on her job search process. Today, she highlights her classroom experience with our courseware
Student Stories
Student Morgan Stevenson Feels SMM Certification is a Big Advantage in Interviews
“The Social Media Magnet was by far the most applicable class I’ve taken in college, especially in conjunction with my internships and the career path I’ve decided to pursue. Not only did running my own website and blog give me credentials that set me apart in the interview process,
News
Mass Marketing to Mass Personalization: McDonald’s Buys Big Data Startup Dynamic Yield
Within the last two weeks, McDonald’s has announced the purchase of a big data startup company out of Tel Aviv called Dynamic Yield. The company boasts of providing retailers with algorithmically driven “decision logic” technology that is the next evolution in artificial intelligence. It uses millions of data points to
Student Projects
Student Practicum: Al Dente by Andrea Lee
Yesterday, Andrea provided a recent testimony of how The Social Media Magnet helped her land interviews and an internship in the music industry, which is where she has always wanted to work. Today, she tells us about her practicum experience that gave her the confidence to approach digital marketing agencies
Student Stories
Student Story: Andrea Lee
“My ultimate goal is to become a marketing professional in the music industry. Over the past couple years, I have completed marketing internships at several companies where I helped with artist album campaigns and building timelines. However, more recently, I realized that in order to be a knowledge
Student Stories
Student Story: Squillustrate’s Suzanna Stapler
“Squillustrate is an illustration and branding business specializing in creating artwork to help people with great ideas express their vision. Suzanna founded the company back in 2016, pursuing it full-time since graduating college in May 2018. My senior year of college, I got the chance to take Dr. Huggins’ Social
Careers
Marketing Communications Specialist: F&M Bank
F&M Bank is looking for a Marketing Communications Specialist. Students who have completed The Social Media Magnet courseware and practicum would do very well at this job, or this type of job. See the description below. SUMMARY: The Marketing Communications Specialist works under the supervision of the Senior Vice President
News
AMTP Recap: Academics and Practitioners, Oh My!
The Association for Marketing Theory and Practice (AMTP) had their annual conference this past week in Charleston, South Carolina. For many years now, Elliott Cunningham and I have been working on our textbook and series of academic works around our theory called The Social Media Magnet. After completing the full
Student Projects
Student Practicum: Swiger Studios
Brook Swiger was a non-traditional student who audited my class in the Fall of 2018. Brook is a librarian at Belmont University but wanted to learn how to create a website and organic campaign around her private business of offering voice lessons to kids and young adults. When creating her