Student Projects
Student Practicum: The Charitable Connection
Last summer, Chase Ballard interned at a local health insurance brokerage. Their marketing team was divided into two divisions; inbound and outbound. Chase was a sales rep, so he was on the outbound team. But deep down, he was always very interested in what the inbound team was doing. They
Careers
Careers: Marketing Web Specialist
Nestlé USA and Gerber have always been committed to offering healthy foods and products in people’s lives from the beginning. Now more than ever in the new Arlington, VA headquarters, we are dedicated to bringing even more quality ingredients and nutritious foods. Nestlé USA and Gerber are transforming what we
Articles
No, Not This Gillette Commercial, The Other One
I’m going to be honest here, I have wrestled with the new Gillette “The Best Men Can Be” campaign going on for two weeks now. If you haven’t seen Gillette’s recent ad (featured above), then you must have been really busy over the last two weeks. I mean, really busy!
Student Projects
Student Practicum: RainsorShine
For her project, Madeline created a lifestyle blog named Rains or Shine. It included her favorite recipes, wellness tips, and fashion style. In her final report, students are required to create a SWOT analysis, self-analyzing what their internal strengths and weaknesses were, along with providing what they could see as
Careers
Careers: Marketing Specialist
Students who experience The Social Media Magnet will be adequately prepared for a position like this one: Coffee Specialist and Marketing Assistant We are a rapidly growing local coffee roasting and distribution company seeking an enthusiastic, driven individual who is passionate about people and coffee culture. Fortuna Enterprises is dedicated
News
The 2018 Interbrand List: Best Global Brands
If you have never heard of Interbrand, they publish a yearly report that identifies the world’s 100 most valuable brands. To develop the report, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service The role the brand plays in
Student Stories
Student Story: Emily Whitcomb
“I can not think of a better course to help someone thrive in the digital world today. The Social Media Magnet help students learn the ins and outs of all social media aspects. Especially in today’s society, a huge part of a company’s success is determined by their abilities to
Careers
Careers: Search Engine Marketing Specialist
We’re looking to find the right person to join our world-class digital marketing team. LightingNewYork.com is the fastest growing online lighting retailer in the US. Located in Central Pennsylvania, our expanding team works hard to always move forward, but we don’t underestimate the value of having some fun. We pride
Student Stories
Student Story: Brendan Marz
Dr. Huggins’ Social Media Marketing course was not what I had expected when signing up. I figured it would just be a series of lectures and readings detailing how social media marketing works. Instead, I found that the course centers around a hands-on, real-world project in which I was able