News
Certification Day Honors New Certified Social Media Magnets
Over the past few weeks, many schools around the country have celebrated Certification Day with their marketing and communication students. Students earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles. It’s a great way to end the semester. They collectively
News
Diageo: Marketing Spend Is No Longer First To Be Cut
In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with
News
Best Digital Marketing Stats the Week of October 6th 2019
Econsultancy.com is a site that we follow on a regular basis to get up-to-date digital marketing stats and news. We thought this week’s post was especially interesting. Takeaways from the article include: The number one challenge for UX teams in the product development process is including research. Friends and family
Blog
Bloodworth Media is a Student Spectacle of Visual Creativity
Bloodworth Media was created by Benton Bloodworth, a student in our 2019 Spring cohort. As an entrepreneur at heart, Benton had already started a business providing photography-based services for models, artists, and festivals. However, he had never built a website for himself or done any digital marketing for his business.