Student Stories
Student Story: Squillustrate’s Suzanna Stapler
“Squillustrate is an illustration and branding business specializing in creating artwork to help people with great ideas express their vision. Suzanna founded the company back in 2016, pursuing it full-time since graduating college in May 2018. My senior year of college, I got the chance to take Dr. Huggins’ Social
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An Agile Approach to Digital Marketing Instruction
In his blog on Design Thinking, Lean Startup, and an Agile approach to development, Nicolo Mantini uses the Gartner model to support the idea that combining these three approaches is the key to the success of startups. In his opinion, entrepreneurs should empathize, define, and ideate through design thinking in
Student Projects
Student Practicum: Facebook Groups Put Abby and Einstein on Top
Abby Menear was a student in my Fall 2018 Social Media Marketing class. Upon entering the class, Abby was very excited about the practicum assignment for the class. She had been wanting to start a blog about her new puppy einstein, but couldn’t find the time or motivation to get
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AMTP Recap: Academics and Practitioners, Oh My!
The Association for Marketing Theory and Practice (AMTP) had their annual conference this past week in Charleston, South Carolina. For many years now, Elliott Cunningham and I have been working on our textbook and series of academic works around our theory called The Social Media Magnet. After completing the full