Student Stories
Student Story: Baz Barzani
“At first, I may have underestimated the amount of work that I’d be facing with the campaign, but in the end, it was all worth it. The experience means a lot to me as someone who’s hoping to use social media in my future career to help with my marketing
Student Stories
Student Story: Kat O’Neill
It is critical for new marketing graduates to have an understanding of the ever-evolving social media landscape. The Social Media Magnet allows students to not only learn about modern digital marketing but also to put their knowledge into practice. The functionality and practicality of this platform makes it truly unique. Learning
News
An Agile Approach to Digital Marketing Instruction
In his blog on Design Thinking, Lean Startup, and an Agile approach to development, Nicolo Mantini uses the Gartner model to support the idea that combining these three approaches is the key to the success of startups. In his opinion, entrepreneurs should empathize, define, and ideate through design thinking in
News
Our Paper Has Been Accepted at the AMTP Conference in Charleston, SC
We have just found out that we will be presenting our paper entitled “The Social Media Magnet: A New Paradigm in Inbound Marketing Instruction” at the Association for Marketing Theory and Practice (AMTP) in Charleston, South Carolina on Thursday, March 21st at 8am. It will be held in the Windsor