Student Projects
Passionfruit Stories – Hard to Beat the Actual Fruit in SEO
When Brendan Marz enrolled in Social Media Marketing, he wasn’t quite sure what he was getting himself into for the semester. This was one of the only classes that fit his heavily laden Music Business schedule. He figured that he would come into class and listen to a professor lecture
Careers
Digital Marketing Manager: Zeta Global
This week, we are highlighting an old posting for a non-entry level position that students who have completed The Social Media Magnet courseware and practicum would do well at, in order to point out part of the potential career path for someone who has social media and digital marketing skills
Articles
Drive Your Brand With Strategic Messaging- Video
Recently, one of our co-authors Elliott Cunningham was interviewed via webcast by certified Blue Ocean Strategist, Sherman G. Mohr (INSEAD Blue Ocean Strategy Institute). Together they discussed the power of driving a company’s brand through strategic messaging using the methods of Blue Ocean Strategy and the Social Media Magnet. Watch
Student Stories
Student Story: Morgan James
“I wanted to take this course to gain a better understanding of what exactly social media marketing entailed and what it requires of someone. Especially in this day and age where it is so prominent I see the importance and wanted to invest time in this area of marketing because