Articles

Drive Your Brand With Strategic Messaging- Video

Recently, one of our co-authors Elliott Cunningham was interviewed via webcast by certified Blue Ocean Strategist, Sherman G. Mohr (INSEAD Blue Ocean Strategy Institute). Together they discussed the power of driving a company’s brand through strategic messaging using the methods of Blue Ocean Strategy and the Social Media Magnet. Watch
Articles

Preparing for a New Pathway into Marketing- Apprenticeships

According to a recent MarketingWeek article, apprenticeships are arising as a new potential pathway to enter into the marketing world. The article, which can be viewed here, mentions several high profile brands that are offering marketing apprenticeships such as Vodafone and Unilever. These apprenticeships are an opportunity for people
Uncategorized

Are You Making the Most of Your Social Media Magnet Certification and Credential?

As someone who has completed The Social Media Magnet Courseware and Live Practicum, I can definitely say that it has been one of the most rewarding courses I have taken in college. Not only because it provided me with useful knowledge and practical skills that I have been able to
Student Stories

Student Discovers Importance of Passion When Building a Brand

Katie Barnes was a Social Media Magnet university student in the spring of 2020. Katie’s practicum was called Third Culture Kid Support and was all about sharing her experience as a kid growing up in a culture different from her parents so that others in her shoes could relate, and