While many businesses have taken a hit due to the COVID-19 pandemic, some have been able to take a hold of the situation and actually use it to their advantage. Popular British fast fashion brand, Boohoo, has been able to do this by simply staying true to their brand voice.
Margaret Hovis (read her testimonial here) was a student in my Spring 2019 Social Media Marketing class at Belmont University. One of the beginning responsibilities for their student practicum is to write a mission statement that stems from their branding assignment for their new project. Margaret focused on