Tag: Marketing Education

Dr. Tulay Girard has been teaching the Social Media Magnet in her social media marketing course at Penn State Altoona since the fall of 2019. When first teaching our Courseware and Practicum, she shared a review of the first half of our curriculum. If you missed it, you can check

Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, whether they are business-to-