Student Stories
Student Story: Andrea Lindsey
“Although I am not a marketing major or minor, I signed up for the Social Media Marketing class because I know how important social media is in the marketing, communications, advertising, and public relations worlds today. Prior to this class, I had already held three internships working with social media.
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Social Media Magnet Courseware Rates a Perfect Score
Fellow professors, I thought I would share one of the itemized assessments in my course evaluations from this previous semester. The question above rated a perfect score on my evaluations. In this class, I scored a 6 out of 6 on this question. That is, all of the examples and
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Diageo: Marketing Spend Is No Longer First To Be Cut
In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with
Student Stories
Student Practicum: Off Broadway Beats by Brianna Goebel
“I’ve always had a passion for digital marketing, and my time utilizing the Social Media Magnet helped me dive deeper into that passion. As an aspiring journalist/blogger, the program taught me what it takes to make a name for myself in the digital realm. After creating failed blogs in the