Student Projects
Student Practicum: The Charitable Connection
Last summer, Chase Ballard interned at a local health insurance brokerage. Their marketing team was divided into two divisions; inbound and outbound. Chase was a sales rep, so he was on the outbound team. But deep down, he was always very interested in what the inbound team was doing. They
Articles
Most Trusted Brands of 2020
In a recent report on the state of brand trust called “Distrust in America is High, but Brands Continue to Command Confidence”, which you can view here, it has been discovered that most Americans give individual brands the benefit of the doubt. This comes with the data that over 70%
Student Projects
Student Practicum: Breaking Basic’s Success with Facebook Groups
Victoria Shields was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here. Below is information from Victoria’s Final Report that outlines here success with her topic on Facebook groups. “The internal strengths of my campaign had greatly




