News
Diageo: Marketing Spend Is No Longer First To Be Cut
In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with
Student Stories
Student Story: Chase Ballard
As a marketing major, I have learned many conceptual frameworks that have helped me visualize and understand how value is created and delivered to consumers. The Social Media Magnet was the first class that provided me with an opportunity to apply this knowledge to the digital marketplace of the 21st
Careers
Email Specialist: Cater2.me
In the live practicum aspect of the Social Media Magnet curriculum, students learn the process of developing email lists and sending out weekly emails with our 2+2+2 rule. We incorporate this into the practicum because we believe it is a vital marketing skill as it allows our students the chance
Student Projects
Student Spotlight: Margaret’s Choice of Topic
Margaret was a Social Media Magnet student in the fall of 2017. In the Social Media Magnet course, students are allowed to select any topic that is important to them. It is specifically asked of them to choose something they want to engage in for the whole semester, but NOT