About Dr. Kyle A. Huggins

Dr. Kyle A. Huggins is co-author of the Social Media Magnet. He received his Ph.D. in Marketing from the University of Arkansas in Fayetteville. Dr. Huggins is a professor at Belmont University in Nashville Tennessee and teaches Social Media and Marketing in undergraduate and graduate programs.

Student Stories

Student Story: Sierra Lax

Before enrolling in Dr. Huggins’ Social Media Marketing course, I was not aware of how much real-world experience a class could offer. Because of this class, I can now apply much of what I’ve learned towards my future career in Marketing. This course offered me the opportunity to generate organic
Careers

Careers: Email Marketing Specialist

The Email Marketing Specialist will assist in the development and execution of email strategies across Golf Channel, Golf Channel Am Tour, Golf Advisor, World Long Drive and partners, reporting to the Manager, Email Strategy within the Marketing & Creative Solutions Department. Responsibilities: Assist in the development and execution of email
Student Projects

Student Practicum: The Charitable Connection

Last summer, Chase Ballard interned at a local health insurance brokerage. Their marketing team was divided into two divisions; inbound and outbound. Chase was a sales rep, so he was on the outbound team. But deep down, he was always very interested in what the inbound team was doing. They
Careers

Careers: Marketing Web Specialist

Nestlé USA and Gerber have always been committed to offering healthy foods and products in people’s lives from the beginning. Now more than ever in the new Arlington, VA headquarters, we are dedicated to bringing even more quality ingredients and nutritious foods. Nestlé USA and Gerber are transforming what we
Articles

No, Not This Gillette Commercial, The Other One

I’m going to be honest here, I have wrestled with the new Gillette “The Best Men Can Be” campaign going on for two weeks now.  If you haven’t seen Gillette’s recent ad (featured above), then you must have been really busy over the last two weeks.  I mean, really busy! 
Student Projects

Student Practicum: RainsorShine

For her project, Madeline created a lifestyle blog named Rains or Shine.  It included her favorite recipes, wellness tips, and fashion style.  In her final report, students are required to create a SWOT analysis, self-analyzing what their internal strengths and weaknesses were, along with providing what they could see as
Careers

Careers: Marketing Specialist

Students who experience The Social Media Magnet will be adequately prepared for a position like this one: Coffee Specialist and Marketing Assistant We are a rapidly growing local coffee roasting and distribution company seeking an enthusiastic, driven individual who is passionate about people and coffee culture. Fortuna Enterprises is dedicated
News

The 2018 Interbrand List: Best Global Brands

If you have never heard of Interbrand, they publish a yearly report that identifies the world’s 100 most valuable brands. To develop the report, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service The role the brand plays in
Student Stories

Student Story: Emily Whitcomb

“I can not think of a better course to help someone thrive in the digital world today. The Social Media Magnet help students learn the ins and outs of all social media aspects. Especially in today’s society, a huge part of a company’s success is determined by their abilities to
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