About Dr. Kyle A. Huggins

Dr. Kyle A. Huggins is co-author of the Social Media Magnet. He received his Ph.D. in Marketing from the University of Arkansas in Fayetteville. Dr. Huggins is a professor at Belmont University in Nashville Tennessee and teaches Social Media and Marketing in undergraduate and graduate programs.

News

Doug the Pug Super Bowl Celebrity ‘Mmus Pizza with Sabra

Doug the Pug, Super Bowl Celebrity, is now an international sensation.  Our heart is bursting with pride.  Did you see our very own Doug the Pug in the 2020 Sabra Superbowl Commercial? Doug likes to ‘Mmus Pizza!  We followers of Doug could have guessed that was coming!  In our Social
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How to Blog the SMM Way

This blog is for our current SMM students to explain the proper procedures for posting a blog the Social Media Magnet way.  This should help you get the most out of your blogs and social media posts as you direct traffic from the social channels back to your website, as
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News

Certification Day Honors New Certified Social Media Magnets

Over the past few weeks, many schools around the country have celebrated Certification Day with their marketing and communication students.  Students earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively
Student Stories

Social Media Magnet Skills Land Jacqueline a Social Media Specialist Position

I took Social Media Marketing the fall semester of my senior year. I went into the class with a bit of social media experience, but only what I had taught myself. I had previously managed and created social media content for companies, organizations, and myself, but it was a completely
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News

Diageo: Marketing Spend Is No Longer First To Be Cut

In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams.  Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with
Student Stories

Brooke Harrison Learns Consistency is Key

Brooke Harrison was a student in our Spring 2019 Social Media Marketing class at Belmont University.  In the blog below, Brooke discusses her class takeaways and reflection about the course. “I learned SO MUCH from this course but one of the main takeaways was consistency is key. Consistency with posting
News

Best Digital Marketing Stats the Week of October 6th 2019

Econsultancy.com is a site that we follow on a regular basis to get up-to-date digital marketing stats and news.  We thought this week’s post was especially interesting.  Takeaways from the article include: The number one challenge for UX teams in the product development process is including research. Friends and family
Student Stories

Branda Learns More Than Expected with Old Soul Free Spirit

Branda Cavanna was a student in the spring Social Media Marketing at Belmont University.  In her final report, Branda talks about the reason why she signed up for the class and what the outcome was for her after she completed her Social Media Magnet certification.  Here is what she stated:
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Student Stories

Live Peachy Keen Highlights College Fashion

Jenna Yost was a student in our Spring Social Media Magnet class at Belmont University.  Jenna chose the topic of college fashion because she had many friends attending many different universities around the country.  She wanted to compare fashion trends at these universities.  She interviewed those friends about trendy topics
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