Student Projects

Student Story: Tailah Janbakhsh

The Social Media Magnet course equipped me with the tools and skills necessary for real world marketing. From strategic post planning to tracking our own analytics–this course went above and beyond teaching social media marketing. This past fall semester, I took an internship with an artist management company in Nashville.
Student Stories

Student Story: Amber Bear

“The Social Media Magnet taught me skills that I will be able to apply in future internships and jobs. Learning how to work MailChimp and Google Analytics was the most helpful tool I gained from this class. Helpful instructions were given and guided us on how to use these while
News

7 Year Old YouTube Top Earner Makes $22M

The impact of social media is sometimes mind-boggling.  Don’t we wish we could all just play with toys and make $22 million dollars.  The top earner on YouTube in 2018 was a 7-year-old boy named Ryan. Ryan, of Ryan’s ToysReview, has over 17.5 million subscribers. With a weekly video of
Student Projects

Student Spotlight: Margaret’s Choice of Topic

Margaret was a Social Media Magnet student in the fall of 2017. In the Social Media Magnet course, students are allowed to select any topic that is important to them. It is specifically asked of them to choose something they want to engage in for the whole semester, but NOT
Student Stories

Student Story: Margaret Hovis

“Coming into this class in January, I wasn’t quite sure what to expect. I knew I would be creating a blog, just because I have friends who have previously taken the class and told me about this aspect of the class. But I never really realized all that goes into
Student Stories

Student Story: Chase Ballard

As a marketing major, I have learned many conceptual frameworks that have helped me visualize and understand how value is created and delivered to consumers. The Social Media Magnet was the first class that provided me with an opportunity to apply this knowledge to the digital marketplace of the 21st
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Teach Students Valuable Skills AND Enhance Their LinkedIn Profile

Preview the certification program with your Professor Preview today! Are you interested in teaching a class where students not only learn valuable skills, but end with physical evidence of all that they have accomplished? That is why our Social Media Magnet courseware and live practicum is equipped with a credential
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Teach a Curriculum With Step-by-Step Instructions

Preview our Social Media Magnet Instruction Guides with your Professor Preview today. Our curriculum is taught to students through levels where essentially each level functions as a unit of corresponding lessons that students must fully grasp before moving onto the next level. While this system ensures that students are fully
Articles

Consistent Brand Voice Proves Successful in Staying Strong Amidst Pandemic

While many businesses have taken a hit due to the COVID-19 pandemic, some have been able to take a hold of the situation and actually use it to their advantage. Popular British fast fashion brand, Boohoo, has been able to do this by simply staying true to their brand voice.