News
What is The Social Media Magnet?
Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, whether they are business-to-
Student Stories
A Student’s Story: My Experience with The Social Media Magnet
Brianna Goebel is the creator of Off Broadway Beats. Over the summer I interned for a digital marketing company. Although I learned useful lessons and techniques, I wanted to see if I could put them to use. I have ran music blogs in the past, but after many failed attempts
Student Stories
Student Story: Josh Snyder
The Social Media Magnet not only let me participate in the most innovative project of my college career, but it has equipped me with a wealth of knowledge about digital marketing in the current business landscape. Having the ability to learn about the hub and spoke model, and then implement
Student Projects
Student Practicum: Kate Collected
“Coming into this course, I thought I had a good basis of understanding as to how audiences and people interact on social media. Turns out I didn’t. I knew how my immediate circle interacted with blogs and content through social, but we were not the norm. I knew I