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Has this ever happened to you? If not, it will. Posting the same picture to different social media platforms can be an absolute thorn in your flesh. You get exactly what you want out of the elephant picture at Facebook. The picture provides context and perfectly tells that story on
Over the last few weeks, we have been discussing The Social Media Magnet pedagogy with our online text and live practicum verses teaching with hard bound textbooks or simulations that mimic paid marketing processes. One of the most important components of this live practicum is the opportunity for students to
Jacquie Painten was a student in our Spring 2019 Social Media Magnet course. After winning first place in our practicum competition, she reflects on her course experience. She states: “I felt as though this was a very successful experience! I achieved the highest number of subscribers, opens, and click-throughs in
SOCIAL MEDIA MAGNET CERTIFICATION: Around this time last year, we were able to commence our Social Media Magnet Certification Program for students of excellence who have completed our courseware and your class. This allows students of excellence who have completed The Social Media Magnet course to be rewarded for their
Brianna Goebel is the creator of Off Broadway Beats. Over the summer I interned for a digital marketing company. Although I learned useful lessons and techniques, I wanted to see if I could put them to use. I have ran music blogs in the past, but after many failed attempts
A 2019 article on Medium.com discusses the problem with influencers and the promise of curators. Mike Raab claims that the problem with influencers is that they are not authentic, while curators are first and foremost unbiased, unaffiliated, and genuine in their recommendations. Would you agree that the digital marketing dynamic
In our curriculum, we discuss composing emails by the 2+2+2 Rule. If you are unfamiliar with this principle, this suggests that your audience will determine to read an email in less than six seconds. The reader will take two seconds to scan from whom the email was sent, two seconds
The below job description is from BrainJolt when they were looking for a Remote Social Media Analyst. This is one example of many different jobs that students who complete The Social Media Magnet courseware and practicum would excel at. Additionally, this job posting goes to show that this field of
Dr. Tulay Girard has been teaching at Penn State Altoona since August 2004. She has taught Consumer Behavior, Marketing Research, Principles of Marketing, Intermediate Social Media Marketing, Advanced Social Media Marketing, Brand Management, Contemporary American Marketing, Internet Marketing, Marketing Strategy, Entrepreneurial Marketing, Leadership and Motivation, Data Analytics, and supervised research