The Association for Marketing Theory and Practice (AMTP) had their annual conference this past week in Charleston, South Carolina. For many years now, Elliott Cunningham and I have been working on our textbook and series of academic works around our theory called The Social Media Magnet. After completing the full
Brook Swiger was a non-traditional student who audited my class in the Fall of 2018. Brook is a librarian at Belmont University but wanted to learn how to create a website and organic campaign around her private business of offering voice lessons to kids and young adults. When creating her
The following includes excerpts from Frank Paris’s final report on his Social Media Magnet practicum from the Fall of 2018. Frank was incredibly creative in his project creating his website to look like a newspaper feed. It was an incredibly successful campaign as you will see below. “My blog for
“Social media has been one of the most pervasive and interesting aspects of society over recent years. The digital landscape changes rapidly, further integrating itself into communication and business by the day. The Social Media Magnet proved to be a great step into understanding and working with digital marketing as
The Philadelphia Museum of Art is looking for a Digital Marketing Coordinator. Students who have completed The Social Media Magnet courseware and practicum would do very well at this job, or this type of job. See the description below. How You Will Contribute The Digital Marketing Coordinator, in consultation with
The following blog is excerpts from Andrea’s final report that speak to her practicum experience while she was taking The Social Media Magnet course at Belmont University in the Fall of 2018. “The first expectation or thing that I wanted to learn from this class was to learn more about
“Although I am not a marketing major or minor, I signed up for the Social Media Marketing class because I know how important social media is in the marketing, communications, advertising, and public relations worlds today. Prior to this class, I had already held three internships working with social media.
Abby Menear was a student in my Fall 2018 Social Media Marketing class. Upon entering the class, Abby was very excited about the practicum assignment for the class. She had been wanting to start a blog about her new puppy einstein, but couldn’t find the time or motivation to get
Using the Social Media Magnet gave me a level of freedom that I have not previously experienced in another class. It acknowledges the ever-changing nature of social media while making recommendations for techniques that seem to stand the test of time. While taking this class, I was finally able to