Careers

Careers: Content Manager

The Content Manager oversees the creation and implementation of all written content that supports our product launches and promotions. This individual will also play a critical role in extending the company’s brand and image, as well as increasing its visibility in the marketplace. This person will have the experience of
Articles

Google Trends: Top Searches in 2018

In the Social Media Magnet curriculum, students learn how to use Search Engine Optimization (SEO) to increase traffic to their website.  One way to increase this traffic is by using keywords that are trending.  Some of the top trending keywords in 2018 included (in reverse order): 10. Election Results 9.
Student Projects

Simple But Good: It’s All About the Photos

These are the top three most popular blog posts, and as you can see, my audience loved carbs! The first recipe I ever posted (guacamole) was the most successful of all, and is my 3rd most visited page on my site (next to the home page and my email sign-up
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Student Stories

Student Story: Erika Howard

My experience with the Social Media Magnet has been nothing short of a constant reward. The lessons, tools, and tricks involved with this course has undoubtedly contributed to my education in ways that I could not have gotten through an original course. The hands-on and real-life application of this course
Careers

Careers: Digital-Social Media Specialist

  Digital/Social Media Specialist Summary: American Health Companies (AHC) is a rapidly growing multi-faceted company, specializing in providing services for seniors. We are seeking a high-energy, self-starting Digital/Social Media Specialist to join our team. You will work directly with the Director of Marketing to develop social and digital media strategies
Careers

Preparing College Students for Workplace Changes

Jacob Morgan, author and futurist at Inc. magazine, discusses five workplace practices that are on their way out.  Jacob states, “As we head towards the future of work, more outdated practices will start to be replaced by newer, more innovative thinking and streamlined, employee-friendly processes.”  He believes that a lot
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Student Projects

Tips from Christian Zervos: 1M Instagram Followers and Counting

Across a number of Instagram accounts, Christian has tallied more than one million Instagram followers.  Having success in this area before class allowed him to help his group and other students in the class learn how to use Instagram more successfully with their projects.  In his final report, Christian provided
News

What is The Social Media Magnet?

Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, whether they are business-to-
Student Projects

Student Spotlight: Margaret’s Choice of Topic

Margaret is a student of mine at Belmont University.  She took my social media marketing course in the Fall of 2017.  In the Social Media Magnet course, students are allowed to select any topic that is important to them.  I specifically ask them to choose something they want to engage
Copyright © 2014-2019 Westgate Marketing — The Social Media Magnet created by Kyle A. Huggins and J. Elliott Cunningham