Articles
JME Highlights Current Lack of Digital Marketing Education
In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs. Their findings are quite mind-boggling. Even though digital disruption is almost two decades old now (Facebook launched on
Student Projects
The Chosen Girl: Great Content Drives Pageviews
When Tailah began her experience with The Social Media Magnet, she had a tumblr blog but in her mind she always wanted more. She had the dream of building a fully functional website, to create a brand, and she wanted it to be aesthetically beautiful. When she signed up for
Student Stories
Student Story: Emily Whitcomb
“I can not think of a better course to help someone thrive in the digital world today. The Social Media Magnet help students learn the ins and outs of all social media aspects. Especially in today’s society, a huge part of a company’s success is determined by their abilities to
News
What is The Social Media Magnet?
Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, whether they are business-to-