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The Social Media Magnet: What skills do students learn?
The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design. The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not
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A Professor’s Story: Learning How to Teach a Digital Marketing Class
In 2013, due to personal family reasons, I left my current university where I was an assistant professor to start a new adventure at another university more than 10 hours away from where I resided. I was leaving a university that I had grown very fond of and leaving a




