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Student Stories

Student Morgan Stevenson Feels SMM Certification is a Big Advantage in Interviews

  “The Social Media Magnet was by far the most applicable class I’ve taken in college, especially in conjunction with my internships and the career path I’ve decided to pursue. Not only did running my own website and blog give me credentials that set me apart in the interview process,
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The Social Media Magnet: What skills do students learn?

The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design.  The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not
Articles

A Professor’s Story: Learning How to Teach a Digital Marketing Class

In 2013, due to personal family reasons, I left my current university where I was an assistant professor to start a new adventure at another university more than 10 hours away from where I resided.  I was leaving a university that I had grown very fond of and leaving a
Student Stories

Student Story: Jillian Graffagnino

“Going into this course, I had expectations that it was going to be a lot of hard work and I was definitely right about that. But, one expectation that I did not consider was how rewarding this class would be. Learning how to create my own website was an incredible