News
7 Year Old YouTube Top Earner Makes $22M
The impact of social media is sometimes mind-boggling. Don’t we wish we could all just play with toys and make $22 million dollars. The top earner on YouTube in 2018 was a 7-year-old boy named Ryan. Ryan, of Ryan’s ToysReview, has over 17.5 million subscribers. With a weekly video of
Student Projects
Student Spotlight: Margaret’s Choice of Topic
Margaret was a Social Media Magnet student in the fall of 2017. In the Social Media Magnet course, students are allowed to select any topic that is important to them. It is specifically asked of them to choose something they want to engage in for the whole semester, but NOT
Student Stories
Student Story: Margaret Hovis
“Coming into this class in January, I wasn’t quite sure what to expect. I knew I would be creating a blog, just because I have friends who have previously taken the class and told me about this aspect of the class. But I never really realized all that goes into
Student Stories
Student Story: Chase Ballard
As a marketing major, I have learned many conceptual frameworks that have helped me visualize and understand how value is created and delivered to consumers. The Social Media Magnet was the first class that provided me with an opportunity to apply this knowledge to the digital marketplace of the 21st
Articles
Consistent Brand Voice Proves Successful in Staying Strong Amidst Pandemic
While many businesses have taken a hit due to the COVID-19 pandemic, some have been able to take a hold of the situation and actually use it to their advantage. Popular British fast fashion brand, Boohoo, has been able to do this by simply staying true to their brand voice.
Student Stories
Student Story: Kat O’Neill
It is critical for new marketing graduates to have an understanding of the ever-evolving social media landscape. The Social Media Magnet allows students to not only learn about modern digital marketing but also to put their knowledge into practice. The functionality and practicality of this platform makes it truly unique. Learning
Articles
Fyre Festival Burns Influencer Marketing
Two documentaries were released in January of 2019 about the infamous Fyre Festival held on the Bahama Island of Great Exuma in 2017. If you haven’t heard about how this festival became the largest fail in music festival history, then by all means read the Wiki here. These documentaries, Fyre
Student Stories
Student Story: Josh Snyder
The Social Media Magnet not only let me participate in the most innovative project of my college career, but it has equipped me with a wealth of knowledge about digital marketing in the current business landscape. Having the ability to learn about the hub and spoke model, and then implement
Student Stories
Student Discovers Importance of Passion When Building a Brand
Katie Barnes was a Social Media Magnet university student in the spring of 2020. Katie’s practicum was called Third Culture Kid Support and was all about sharing her experience as a kid growing up in a culture different from her parents so that others in her shoes could relate, and